Overview

Your future career starts at Melbourne

Graduate with in-demand knowledge and skills, ready for a dynamic career in the digital marketing industry. With in-depth knowledge of the latest digital marketing theories and job-ready skills developed through industry exposure, you’ll be ready to step into a range of exciting roles.

Key career outcomes

1. Become a digital marketer. Step into sought-after roles such as social media manager and digital marketing analyst across a wide range of organisations and businesses.

2. Globally relevant. Explore opportunities to work internationally, with cross-cultural knowledge and skills.

3. Specialist knowledge. Set yourself apart in the competitive job market with specialist digital marketing skills.

Where can the Master of Digital Marketing take you?

The Master of Digital Marketing is a pathway to wide range of careers, across varied fields.

Potential careers:

• Digital marketing manager
• Social media manager
• Digital channel manager
• Marketing strategist
• (Digital) campaign manager
• Brand strategist

Industry connections

Enjoy a range of opportunities to extend your professional networks while you study.

• The Master of Digital marketing features an industry internship by default, which is an excellent pathway to applying insights and knowledge for coursework and to gain industry experience. Advertising and Communications Strategy can be taken as an alternative.

• The Thought Leadership in Digital Marketing subject brings a host of leading organisations into the classroom. Previously companies such as Meta, Amazon, Google, or the New Zealand Tourism Board showcased their digital marketing challenges and allowed participants to think through and present feasible solutions.

• In years past well over half of students have worked or are working in digital marketing. You can bring your own experience into the classroom whilst gaining knowledge from those around you.

Career Support

MBS Career Services provide a full range of support to build your personal skills, create a professional network, and elevate your career options. You’ll learn how to effectively develop the confidence to land your first job when you graduate:

• Regular coaching sessions
• Industry events
• Resume reviews
• LinkedIn training
• Mock interviews.

Alumni profile

"What drew me most to the program was the opportunity to learn alongside practitioners and academics from around the world. I wanted to understand how marketers in different countries approached similar challenges and what we could learn from one another."

- Jennifer Sidharta , Marketing Communications, Digital Marketing , Social Media Specialist at W Maldives (Master of Digital Marketing 2023)