Overview

1.5-year option available for students with prior business study

Step into marketing management and get ready to exceed

Prepare to become a marketing leader with a Master of Management (Marketing) at Melbourne Business School (MBS). Develop strong foundational knowledge in core business disciplines along with deep specialist marketing knowledge. Learn from leading academics and industry expert lecturers, while building your industry skills with an internship or consulting project. You’ll graduate ready to lead with impact.

Key features

1. Ideal for business and non-business backgrounds. Open to students from all backgrounds, with a 1.5-year option available if you have studied business before.

2. Australian Marketing Institute accredited. Well-regarded by employers and closely aligned with industry needs.

3. Road test your new skills in industry. Complete an internship or a consulting subject to solve a real company problem in Melbourne, Paris, Kuala Lumpur or London.

Learn more

YouTube video about studying the Master of Management (Marketing) at Melbourne Business School

Why study finance at Melbourne?

Join a diverse cohort of Master of Management (Marketing) students, from a wide range of professional and educational backgrounds.

1. Build a strong foundation. You’ll build a strong foundation in disciplines like accounting, finance, and management: ideal for students who haven’t studied business before. (Course credit is available for student with a business background.)

2. Gain in-demand skills. Develop sought-after skills in customer attraction, experience, and retention.

3. Develop deep marketing knowledge. Build specialist knowledge in areas like marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing, and international marketing.

Student support

Students at Melbourne Business School (MBS) can access a wide range of support.

1. Careers Skills Development Program. Access this business-specific program for services like our Career Mentoring Program and workshops on skills such as effective networking and writing a great CV.

2. Student clubs. Extend your learning, build new connections, and make lifelong friends by joining a faculty club. Contribute to the community with clubs like Global Consulting Group, offering pro-bono consulting for charities and not-for-profits.

3. Case competitions and start-up pitches. Develop real business solutions in a tight timeframe at the MBS Case Competition or make your pitch in our startup competition.

What students say

"I still call on the skill-set I gained in marketing strategy and marketing metrics and I really feel that I have progressed faster in my career because of this knowledge."

- Lauren Devries, Master of Management (Marketing)